Guides to always-on strategic intelligence.
How SOON works, who it is for, how it compares with the tools you already use, and how to put it to work inside your AI assistant.
SOON is always-on strategic intelligence for investors, agencies and brands. It connects what your business knows with what is changing, so you can decide your next move: Know, See, Move.
Every guide
Start here
- How SOON works
Know, See, Move, step by step, with a worked example from a signal to a move.
- What is a Strategic Intelligence OS?
What always-on strategic intelligence is, why generic AI falls short and what to look for.
- Glossary
Plain definitions of Brain, research context, signal, trend, Move and more.
Who it's for
- For investors
Test a thesis against emerging evidence and watch the markets behind your portfolio.
- For agencies
Bring your point of view and fresh evidence into every pitch, brief and recommendation.
- For brands
See your customers and category change early, and decide where to focus next.
Compare
- SOON vs ChatGPT and Claude
Keep your assistant. Give it your business, your markets and evidence it can show.
- SOON vs Contify vs AlphaSense
Where each is stronger, rated side by side, and which fits the job you need done.
- Strategic intelligence software guide
Every kind of tool, what each is best for, and how to run a fair trial.
Put it to work
- Use SOON in ChatGPT and Claude
Connect your assistant to your Brain and research, and what to ask first.
- Connect SOON to your AI tools
Step-by-step setup for Claude, ChatGPT, Microsoft Copilot, Cursor and Codex.
- AI competitor and market monitoring
Set up monitoring around decisions, so you see what matters and skip the noise.
- Competitive battlecards guide
Build battlecards your sales team uses, and keep them current.
The model behind every guide
Know
Your business, understood.
Your strategy, priorities, expertise, guardrails and voice live in a Brain your team shares. It stays current and under your control: changes are proposed, and you review them.
- Brain
- Goals
- Guardrails
See
What is changing, read earlier.
Each research context starts from a decision you face. SOON researches it on a schedule, turns sources into signals and connects signals into trends. Every signal shows its source and the date it was seen.
- Sources
- Signals
- Trends
- Competitors
Move
A move you can weigh and defend.
Trends are weighed against your strategy as opportunities and threats. SOON recommends next moves with the evidence attached. You decide which to build, then share the brief, plan or presentation.
- Opportunities
- Threats
- Moves
- Briefs
Review what happened. Bring what you learn into your next decision.