SOON researches these markets around the clock. These are its latest stories.
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Latest story 5 Nov 2026. Every story is from SOON's own published research, with its source and date.
Who reported it, when, where it is about, and the trend it is evidence for.
Signal
PPC Land · 4 Nov · Australia
Criteo is taking its Performance Connected TV product beyond the US, starting with Brazil and Mexico by the end of 2026 and adding Canada, the UK, France, Germany, Italy, Spain and Australia in 2027.
Evidence for the trend Media platforms shift ad sales to real purchase data, with 6 other stories.
The same research, on your competitors, your customers and the decisions you are weighing.
Your market never stops moving. Most teams find out what changed once it is already priced in.
On screen: The SOON orb and logo appear over a field of connected points.
SOON watches it for you, without pause, and pulls in the weak signals the moment they surface, sourced and scored.
On screen: Points labelled search spike, filing, sentiment shift, new entrant, hiring surge and patent connect to a central point.
Then it does the hard part. Advanced data science maps those signals the way your market actually behaves, connecting scattered movements into the pattern underneath.
On screen: Points move closer together and form connections around a bright trend node.
You see the trend forming before the rest of the market names it, with the confidence and the evidence behind every call.
On screen: An illustrative trend card appears beside the words: See it before the market names it.
This is how you invest in what is next, and guide your clients with conviction.
On screen: Two cards read: Invest in what is next. Guide your clients with conviction.
SOON. Always on. Always ahead.
On screen: The SOON orb and logo return with Experience SOON and soon.com.au.
Read the evidence behind shifts in your market, your customers and your category.
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