Test your thesis against emerging evidence.
Your edge is seeing a change before it is priced in. Keep researching the markets behind your thesis, see what supports it and what challenges it, and find the questions worth your next hour.
SOON connects your business knowledge, continuous market research and next moves: Know, See, Move.
SOON supports your research and judgement. It does not give investment advice or predict returns.
How investors use SOON
- Turn a thesis into questions you can watch.
- Write your thesis into your Brain, then set the market questions that would prove it or break it. SOON researches each one on a schedule.
- See what supports and what challenges it.
- Signals connect into trends, and trends are weighed against your thesis as opportunities and threats, so you see the evidence against it as well as the evidence for it.
- Learn from past cases.
- Look back at a past case to find the signals that mattered, then watch for them next time. Inspect a worked example from an Echo IQ retrospective.
- Watch your portfolio's markets between board meetings.
- Set research on the market behind each portfolio company, and walk into the next meeting knowing what changed since the last one.
- Prepare a memo with the evidence attached.
- Draft the investment memo or committee brief from the research, in SOON or in your AI assistant, with each claim traceable to its source and date.
- Keep your team on one view.
- Partners and analysts work from the same Brain and research, with roles that control who sees and changes what.
A worked example
In an Echo IQ retrospective, SOON proposed bringing hospital agreements, regulatory milestones and capital flows together into a MedTech monitoring brief. The proposal sets a direction for research. It does not establish a tested forecasting model or an investment result.
See the research proposal and how a past case can shape the questions behind your next investment decision.
What SOON will not do
- Give investment advice or tell you what to buy or sell.
- Predict prices or returns.
- Reach beyond public sources and the context you give it.
Need broker research and expert call transcripts? Read how SOON compares with AlphaSense and Contify.
Common questions
How do investors use strategic intelligence?
To test a thesis against emerging evidence, watch the markets behind a portfolio, and find the questions worth investigating before the next decision. SOON keeps that research running and connects it to your thesis.
Can SOON monitor the markets behind my portfolio companies?
Yes. Set a market question for each portfolio company or theme. SOON researches each one on a schedule and shows you what changed, with the source and the date for each signal.
Does SOON give investment advice?
No. SOON supports your research and judgement. It does not give investment advice or predict returns.
What sources does SOON use?
Public sources collected for each market question you set, plus the context you add to your Brain. Each signal shows its source and the date it was seen.
How is SOON different from AlphaSense?
AlphaSense is strong at deep search across broker research, filings, earnings calls and expert call transcripts. SOON starts from your thesis and strategy, researches your market questions continuously and carries evidence through to opportunities, threats and next moves.
Can I use SOON from ChatGPT or Claude?
Yes. Connect SOON to Claude, ChatGPT, Microsoft Copilot, Cursor or Codex and ask about your thesis in the assistant you already use. It sees only what your SOON login can see.