Know. See. Move.
SOON connects what your business knows with what is changing, so you can weigh an opportunity, assess a risk and decide your next move. Here is each step, and what it produces.
SOON is always-on strategic intelligence for investors, agencies and brands. It connects what your business knows with what is changing, so you can decide your next move: Know, See, Move.
Three steps, one loop
Know
Your business, understood.
Your strategy, priorities, expertise, guardrails and voice live in a Brain your team shares. It stays current and under your control: changes are proposed, and you review them.
- Brain
- Goals
- Guardrails
See
What is changing, read earlier.
Each research context starts from a decision you face. SOON researches it on a schedule, turns sources into signals and connects signals into trends. Every signal shows its source and the date it was seen.
- Sources
- Signals
- Trends
- Competitors
Move
A move you can weigh and defend.
Trends are weighed against your strategy as opportunities and threats. SOON recommends next moves with the evidence attached. You decide which to build, then share the brief, plan or presentation.
- Opportunities
- Threats
- Moves
- Briefs
Review what happened. Bring what you learn into your next decision.
What happens between your questions
Each research context runs this loop on a schedule, so the work continues while you are away.
Brain
Load your strategy, priorities, expertise and guardrails once.
Research context
Turn a decision into the questions you need answered.
Signals
Sources read on a schedule become sourced, dated signals.
Trends
Related signals connect into trends you can follow.
Opportunities and threats
Each trend weighed against your strategy.
Moves
Recommended next steps. You decide which to build.
Review what happened. What you learn returns to your Brain as an update you approve.
Follow one signal to a move
Illustrative example. The business, sources and timings are invented to show how SOON's records connect. They are not client data.
- Brain
Grow direct bookings without discounting.
A hotel group's Brain holds its priority, its premium price and a guardrail against discounting.
- Signal
Two rival groups add recovery stays to their booking pages.
Packages built around sleep, spa and training, sold direct at full rate.
- Trend
Wellness moves from add-on to reason to book.
Five related signals in six weeks: packages, search interest and trade coverage.
- Opportunity
Sell recovery stays direct, at full rate.
It fits both the direct-booking priority and the no-discounting guardrail.
- Move
Test a recovery-stay package at two properties for one quarter.
The brief carries every signal behind it. The team decides whether to build it.
Watch the record build
Illustrative example. The business, sources and timings are invented to show how SOON's records connect. They are not client data.
Week 2
Signal A rival adds recovery stays to its booking page.
Seen on the rival's website, with the date it was first recorded.
Week 3
Signal Trade press covers sleep tourism packages.
A second, independent source points the same way.
Week 5
Trend Wellness becomes a reason to book.
Five related signals now connect, so SOON groups them into a trend you can follow.
Week 6
Opportunity Sell recovery stays direct, at full rate.
Weighed against your priority to grow direct bookings and your guardrail against discounting.
Week 6
Move Test a package at two properties.
Recommended with its evidence attached. Your team decides whether to build it.
Quarter end
Review Record what happened.
What you learn becomes a proposed update to your Brain, ready for your next decision.
Ask, in SOON or in your assistant
Ask in the SOON Platform, or inside Claude, ChatGPT, Microsoft Copilot, Cursor and Codex. Answers carry the records they rest on.
Illustrative example. The business, sources and timings are invented to show how SOON's records connect. They are not client data.
You ask
What changed in our category this month, and which of our priorities does it affect?
SOON answers
Two changes touch your direct-booking priority. Rival groups now sell recovery stays direct at full rate, and five signals in six weeks show wellness becoming a reason to book. Neither breaks your guardrail against discounting.
- Signal Rival adds recovery stays · rival website · week 2
- Trend Wellness as a reason to book · 5 signals
You ask
Which signals challenge our plan to hold price this year?
SOON answers
One does. An online travel agent changed its commission terms in week 4, which raises the cost of indirect bookings. It strengthens the case for direct packages and does not yet threaten your price.
- Signal Commission terms change · agent's partner notice · week 4
- Threat Indirect booking costs rise
You ask
Draft a one-page brief on the strongest opportunity, with the evidence.
SOON answers
The brief recommends testing a recovery-stay package at two properties for one quarter. Each claim links to its signal, source and date, so you can check it before it goes to the board.
- Opportunity Sell recovery stays direct, at full rate
- Move Test at two properties · you decide
You stay in control
- Your Brain changes only when you approve it.
- SOON and your assistant propose updates to what your business knows. You review each one before it is applied.
- A person decides every move.
- SOON recommends next moves with the evidence attached. Your team decides which to build.
- Every claim shows its evidence.
- Signals carry their source and the date they were seen, so you can check a claim before it reaches a board or a client.
- Access follows your roles.
- Shared workspaces with roles control who sees and changes what, in SOON and in connected assistants.
New to the terms? Read the glossary. Want to see real output? Explore a worked example.
Common questions
What does Know, See, Move mean?
Know is what your business knows, kept in a Brain your team shares. See is always-on research on the decisions you face, with every signal sourced and dated. Move is weighing opportunities and threats against your strategy and deciding your next move. Then you review what happened and bring it into the next decision.
What is a research context?
A research context is one decision or problem your business faces, broken into what you need to know. SOON researches each context on a schedule and keeps its sources, signals and trends together.
How often does SOON research?
Each research context runs on a schedule, so research continues between your questions. You can also ask for a fresh look at any time.
Does SOON make decisions for me?
No. SOON recommends next moves with the evidence attached. A person on your team decides which to build.
Where does SOON's information come from?
Public sources gathered for each research context, plus what you add to your Brain. Every signal shows its source and the date it was seen.