The words SOON uses, defined.
Plain definitions of the records SOON keeps and the steps it follows, so you, your team and your AI assistant mean the same thing.
SOON is always-on strategic intelligence for investors, agencies and brands. It connects what your business knows with what is changing, so you can decide your next move: Know, See, Move.
Terms
- Always-on strategic intelligence
- Research on your markets that keeps running between your questions, starts from what your business knows and carries evidence through to decisions. It is SOON's category.
- Strategic Intelligence OS
- The system a business runs its strategy on: it holds what the business knows, researches what is changing and turns evidence into moves. SOON is one.
- Know, See, Move
- SOON's three steps. Know is what your business knows. See is what is changing, sourced and dated. Move is a next step you can weigh and defend. Then you review what happened.
- Brain
- Where your strategy, priorities, expertise, guardrails and voice live, shared across your team. Every piece of research starts from it. Changes are proposed and you review them.
- Workspace
- A shared space for one business, client or portfolio, with its own Brain, research and roles that control who sees and changes what.
- Research context
- One decision or problem your business faces, broken into what you need to know. SOON researches each context on a schedule.
- Source
- A public document SOON read for a research context, such as an article, filing, announcement or report, kept with its link and date.
- Signal
- A specific change SOON found in a source, with the source and the date it was seen.
- Trend
- A pattern formed by related signals over time, which you can follow as it strengthens or fades.
- Competitor
- A business SOON tracks alongside the wider market, so you see its moves in context.
- Opportunity
- A trend weighed against your strategy that could help your business, with the evidence behind it.
- Threat
- A trend weighed against your strategy that could hurt your business, with the evidence behind it.
- Move
- A recommended next step built from opportunities and threats. A person on your team decides whether to build it, then reviews what happened.
- Brief
- A brief, plan or presentation built from SOON's research, with the evidence attached, ready to share.
- MCP connector
- SOON's server at mcp.soon.com.au, which lets Claude, ChatGPT, Microsoft Copilot, Cursor and Codex read your Brain and research. It sees only what your SOON login can see.
Common questions
Is SOON the same as SOON Future Studies?
SOON began as SOON Future Studies, a strategic foresight practice. Today SOON is always-on strategic intelligence for investors, agencies and brands, at soon.com.au.
Is SOON related to other apps called Soon?
No. SOON at soon.com.au is a strategic intelligence platform. It is unrelated to apps with similar names.
What are SOON's three steps called?
Know, See, Move. Know is what your business knows, See is what is changing, and Move is the next step you decide on.