SOON, Contify or AlphaSense: choose by the job you need done.
If your work runs on premium financial research, AlphaSense is hard to beat. For wide, curated news coverage across languages, consider Contify. Choose SOON when you need research shaped by your strategy and carried through to decisions.
SOON connects your business knowledge, continuous market research and next moves: Know, See, Move.
Facts about Contify and AlphaSense were checked against public sources on 18 October 2026. Figures marked "vendor says" come from the vendor. None of the three publishes its pricing.
The short answer
- AlphaSense
- Choose it if your team researches companies and sectors in depth: broker research, earnings calls, filings and expert call transcripts, which it added when it acquired Tegus in 2024. AlphaSense says its library holds more than 500 million premium documents.
- Contify
- Choose it if you need broad, curated coverage of news and company updates across many markets and languages, delivered as alerts, newsletters and battlecards, with analysts who help curate what you receive.
- SOON
- Choose it if you need research that starts from your organisation's strategy, keeps running on each market question you set, and carries signals through to trends, opportunities, threats and next moves your team assesses together, including from inside Claude or ChatGPT.
Side by side
| What matters | SOON | Contify | AlphaSense |
|---|---|---|---|
| Built for | Teams making strategic calls on changing markets: investors, agencies and brands. | Market and competitive intelligence teams that need curated news and company updates. | Financial and corporate research teams that need premium content and deep search. |
| Where the research starts | Your Brain: your strategy, priorities, expertise and guardrails, shared across your team. | The companies, topics and sources you set up to track. | Your searches across its content library and your own documents. |
| Content | Public sources collected over time for each market question, organised as sources, signals and trends. | Vendor says: more than 1 million sources, including 200,000 non-English sources, in 117+ languages. | Vendor says: more than 500 million premium documents, including broker research, earnings calls, filings, news and Tegus expert call transcripts. |
| How it keeps watch | Always-on research on each market question, on a schedule. | Continuous monitoring with alerts and newsletters, plus analyst hours. | Searches, alerts and an always-on research agent, SuperAnalyst. |
| From evidence to decisions | Signals connect to trends, then to opportunities and threats weighed against your strategy, then to next moves you can assess. | AI-generated insights from its Athena agent, with automatic SWOT analyses and battlecards. | Generative search, Deep Research reports and side-by-side analysis across documents in Grid. |
| Inside AI assistants | MCP connector for Claude, ChatGPT, Microsoft Copilot, Cursor and Codex. | No official MCP connector found as of October 2026. | MCP connector in beta, enabled by your account team, with two tools and without full broker research. |
| Analyst recognition | Not evaluated in Gartner's 2026 Magic Quadrant. | Vendor says: a Visionary in Gartner's first Magic Quadrant for Competitive and Market Intelligence Platforms (April 2026). | Vendor says: a Leader in the same Magic Quadrant, and the only Leader in the Forrester Wave for market and competitive intelligence, Q3 2026. |
| Pricing | Not public. | Not public. A 7-day trial is available. | Not public. Annual contracts per seat or enterprise-wide. |
Where AlphaSense is stronger
- Premium content you cannot get from public sources: broker research, expert call transcripts through Tegus, earnings calls and filings.
- An established specialist research workflow for investment and corporate teams.
- Deep search and side-by-side analysis across very large document sets.
Where Contify is stronger
- Breadth of curated coverage. Contify says it monitors more than a million sources in 117+ languages.
- Human analysts who curate and refine what you receive.
- Ready-made outputs for distribution: newsletters, automatic SWOT analyses and battlecards.
Where SOON is different
- It starts from your organisation's context. Your strategy, priorities, expertise and guardrails live in a Brain your team shares, and help shape your opportunities, threats and next moves.
- Each signal shows its source and the date it was seen, so you can inspect what a claim rests on before you act.
- Evidence carries through to decisions: signals connect to trends, trends to opportunities and threats, and those to next moves you can assess and review.
Who should pick each
AlphaSense
- Investment and corporate research teams.
- You need broker research and expert calls.
- You search large document sets every day.
Contify
- Market and competitive intelligence teams.
- You need coverage across many languages.
- You distribute newsletters and battlecards.
SOON
- Investors, agencies and brands making strategic calls.
- You want research shaped by your own strategy.
- You want evidence carried through to next moves, in your assistant as well as in SOON.
Using more than one
These tools do different jobs, and you may need more than one. If you already pay for AlphaSense or Contify, ask whether your gap is more content, or connecting the content you have to your strategy and your next decision. More content is their strength. Connecting it to your decisions is SOON's.
For a wider view of the market, including competitive intelligence tools such as Crayon and Klue, read the strategic intelligence software buyer's guide.
Common questions
Is SOON an alternative to AlphaSense?
For some teams. If you need broker research, expert call transcripts and filings, AlphaSense is the stronger choice. If you need always-on research shaped by your own strategy, carried through to opportunities, threats and next moves, SOON is built for that.
Is SOON an alternative to Contify?
For some teams. Contify is strong at curated news coverage across many languages, with analyst support and newsletters. SOON starts from your organisation's context and connects what it finds to your decisions.
Which has the most content?
AlphaSense, by its own count of more than 500 million premium documents. Contify says it monitors more than a million sources. SOON researches public sources for each market question you set rather than offering a content library.
Do Contify and AlphaSense work with ChatGPT or Claude?
AlphaSense has an MCP connector in beta, enabled by your account team. No official MCP connector from Contify was found as of October 2026. SOON connects to Claude, ChatGPT, Microsoft Copilot, Cursor and Codex through its MCP connector.
How much do SOON, Contify and AlphaSense cost?
None of the three publishes its pricing. AlphaSense sells annual contracts per seat or enterprise-wide, and Contify offers a 7-day trial. Book a demo with SOON to discuss your needs.
Can I use SOON alongside AlphaSense or Contify?
Yes. They do different jobs: keep a content source for depth, and use SOON to keep your research tied to your strategy and your next decisions.