Keep your AI assistant. Give it your markets.
ChatGPT, Claude and Gemini help you research, reason and write. SOON keeps researching your markets between your questions, so the assistant you already use can work from your organisation's context and dated evidence.
SOON connects your business knowledge, continuous market research and next moves: Know, See, Move.
SOON is not a rival to a general assistant. It runs on general AI models from several providers, and it works inside Claude, ChatGPT and other assistants, so you can use both together.
The short answer
General assistants support projects, memory, shared context and scheduled work. You can build a monitoring workflow with them. You still need to define its sources, retain its evidence and connect findings to your decisions.
SOON is the intelligence layer underneath. It runs research on the questions that matter to your business, keeps a dated record of what changed, connects it to your strategy, and turns it into opportunities, threats and next moves your team can assess.
How they differ
| What matters | General AI assistant | SOON |
|---|---|---|
| When it works | On demand, with scheduled tasks and automation available in some products. | Always on. Research runs on your market questions on a schedule, between conversations. |
| What it knows about your business | Your instructions, files, projects, memory and connected tools, depending on your setup. | Your Brain: strategy, priorities, guardrails and voice, shared across your team and kept current. |
| Where answers come from | Model knowledge, web research, uploaded files and connected sources. | Sources, signals and trends collected over time for your markets. |
| Evidence | Links when it searches. A figure can appear without a source you can check. | Each signal shows its source and the date it was seen, so you can inspect where a claim came from. |
| Over time | Chat history, project memory and saved outputs. You define how research is retained and compared. | A running record of what changed in your markets, when it first appeared and how it connects to what you already know. |
| From information to decision | Helps you analyse evidence and draft decisions within the workflow you configure. | Know, See, Move: signals connect to trends, opportunities and threats, then to next moves you can assess and review. |
| Your team | Shared projects and workspace controls are available, depending on your plan. | Shared workspaces with roles, so everyone works from the same intelligence. |
| Where you use it | In its own app, with connections to other tools. | In the SOON Platform, and inside Claude, ChatGPT, Microsoft Copilot, Cursor and Codex through its MCP connector. |
Where a general assistant is the better tool
Use a general assistant on its own when the job is not about tracking your markets over time:
- Open-ended reasoning and brainstorming on any subject.
- Writing, editing and translation.
- Coding and data analysis.
- Questions outside the markets you track.
- A quick, one-off answer you will not need to revisit.
SOON relies on the same kind of models for the same strengths. Use them for what they do best, and give them SOON's intelligence when the question is about your markets.
When to use which
Use a general assistant
- Draft a memo, email or deck outline.
- Explain a concept or summarise a document you have.
- Write or review code.
- Answer a one-off question outside your markets.
Use SOON
- Know what changed in your market this week, and since last quarter.
- Test an investment thesis or strategy against new evidence over months.
- Give your team one shared view of your markets and your strategy.
- Show where a claim came from, and when it was first seen.
Use them together
- Connect SOON to Claude or ChatGPT at mcp.soon.com.au.
- Ask in the assistant you already use. It reads your Brain and SOON's research before it answers.
- Draft the memo, pitch or plan in the assistant, grounded in your markets.
What to ask once SOON is connected
Ask in your own words. These are good first questions:
- What changed in our category this month, and which of our priorities does it affect?
- Which signals support or challenge our thesis on this sector? Show the sources and dates.
- Draft a one-page brief on the biggest new threat in our market, using SOON's research.
See how SOON works inside ChatGPT and Claude, or go straight to step-by-step setup for your assistant.
Common questions
Why not just use ChatGPT for market research?
ChatGPT is excellent for a one-off question. Market research for a business is ongoing: you need to know what changed since you last looked, how it connects to your strategy and where each claim came from. SOON keeps that research running and keeps the record, and you can still ask your questions in ChatGPT by connecting SOON to it.
Can ChatGPT or Claude monitor my competitors continuously?
Yes, with scheduled tasks, connected tools and a workflow you configure. SOON gives you a dedicated market research record that links signals to trends, opportunities, threats and next moves. Compare both on the same research question.
Does SOON replace ChatGPT or Claude?
No. Keep the assistant you use. SOON adds always-on research and your organisation's context, and connects to Claude, ChatGPT, Microsoft Copilot, Cursor and Codex so you can use them with SOON's intelligence.
How does SOON work with Claude and ChatGPT?
SOON runs an MCP server at mcp.soon.com.au. Add it as a connector in your assistant, sign in with your SOON email and the one-time code SOON sends you, and approve access. Your assistant can then read your Brain and research, and propose updates for you to review. It sees only what your SOON login can see.
Which AI models does SOON use?
SOON uses general AI models from several providers, chosen for each task. What it adds is the research, the evidence trail and your organisation's context those models work from.
How do I know an answer from SOON is right?
Check the evidence. Signals and trends in SOON link to their sources and the date they were seen, so you can inspect what a claim rests on before you act on it.