---
title: "Guides to Always-On Strategic Intelligence | SOON"
description: "Every SOON guide and comparison in one place: how SOON works, who it is for, how it compares with AlphaSense, Contify and ChatGPT, and how to use it inside your AI assistant."
url: "https://soon.com.au/guides"
---

Guides

# Guides to always-on strategic intelligence.

How SOON works, who it is for, how it compares with the tools you already use, and how to put it to work inside your AI assistant.

SOON is always-on strategic intelligence for investors, agencies and brands. It connects what your business knows with what is changing, so you can decide your next move: Know, See, Move.

## Every guide

### Start here

- [How SOON works](https://soon.com.au/how-it-works)
  
  Know, See, Move, step by step, with a worked example from a signal to a move.
- [What is a Strategic Intelligence OS?](https://soon.com.au/strategic-intelligence-os)
  
  What always-on strategic intelligence is, why generic AI falls short and what to look for.
- [Glossary](https://soon.com.au/glossary)
  
  Plain definitions of Brain, research context, signal, trend, Move and more.

### Who it's for

- [For investors](https://soon.com.au/for/investors)
  
  Test a thesis against emerging evidence and watch the markets behind your portfolio.
- [For agencies](https://soon.com.au/for/agencies)
  
  Bring your point of view and fresh evidence into every pitch, brief and recommendation.
- [For brands](https://soon.com.au/for/brands)
  
  See your customers and category change early, and decide where to focus next.

### Compare

- [SOON vs ChatGPT and Claude](https://soon.com.au/compare/soon-vs-chatgpt-claude)
  
  Keep your assistant. Give it your business, your markets and evidence it can show.
- [SOON vs Contify vs AlphaSense](https://soon.com.au/compare/soon-vs-contify-vs-alphasense)
  
  Where each is stronger, rated side by side, and which fits the job you need done.
- [Strategic intelligence software guide](https://soon.com.au/best-strategic-intelligence-software)
  
  Every kind of tool, what each is best for, and how to run a fair trial.

### Put it to work

- [Use SOON in ChatGPT and Claude](https://soon.com.au/use-soon-with-chatgpt-and-claude)
  
  Connect your assistant to your Brain and research, and what to ask first.
- [Connect SOON to your AI tools](https://soon.com.au/docs/connect)
  
  Step-by-step setup for Claude, ChatGPT, Microsoft Copilot, Cursor and Codex.
- [AI competitor and market monitoring](https://soon.com.au/ai-competitor-market-monitoring)
  
  Set up monitoring around decisions, so you see what matters and skip the noise.
- [Competitive battlecards guide](https://soon.com.au/blog/competitive-battlecards-guide)
  
  Build battlecards your sales team uses, and keep them current.

## The model behind every guide

1. Know

   ### Your business, understood.

   Your strategy, priorities, expertise, guardrails and voice live in a Brain your team shares. It stays current and under your control: changes are proposed, and you review them.

   - Brain
   - Goals
   - Guardrails
2. See

   ### What is changing, read earlier.

   Each research context starts from a decision you face. SOON researches it on a schedule, turns sources into signals and connects signals into trends. Every signal shows its source and the date it was seen.

   - Sources
   - Signals
   - Trends
   - Competitors
3. Move

   ### A move you can weigh and defend.

   Trends are weighed against your strategy as opportunities and threats. SOON recommends next moves with the evidence attached. You decide which to build, then share the brief, plan or presentation.

   - Opportunities
   - Threats
   - Moves
   - Briefs

Review what happened. Bring what you learn into your next decision.

## Bring your next decision.

See how your business context can shape the research and work your team needs.

[Book a demo](https://soon.com.au/#cta)

[View this page on SOON](https://soon.com.au/guides)